BetAmerica Online Sportsbook Now Live In Indiana

Indiana bettors now have a fourth online option following the launch of the BetAmerica Sportsbook.

The BetAmerica Sportsbook is the product of casino and racetrack operator Churchill Downs Inc., and it runs on a platform provided by SBTech.

The online debut builds upon the opening of a retail offering at the Rising Star Casino in Rising Sun, Ind., which opened for business in November of last year.

Hey Indiana, we’re LIVE!

Sign up today and bet your favorite sports.

We are available via desktop only at https://t.co/lm4DHGeJFw and will make an announcement when our iOS and Android apps are available.

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— BetAmerica (@BetAmerica) 30 December 2019

BetAmerica is the first of three sports betting partners to launch through Full House Resorts’ license at Rising Star, with Smarkets and Wynn Resorts’ BetBull brand the other two partners slated to go live in early 2020. There are rumors a WynnBET sportsbook will launch in Indiana in 2021.

“We are excited to offer our online BetAmerica Sportsbook to sports betting fans throughout Indiana,” said BetAmerica President Ian Williams. “Indiana sports enthusiasts can now enjoy placing bets, including in-game betting and super odds boosts, through the online BetAmerica Sportsbook,” commented BetAmerica President Ian Williams on the rollout.

Furthermore, bettors can register and place bets from anywhere inside the Hoosier State, provided they are aged 21 or older and on a wide range of global sporting events and activities, including both professional and college sports.

BetAmerica brand future

The BetAmerica sports betting app is now live in three states, having launched in New Jersey in February 2019 through Golden Nuggets’ license, before going live in Pennsylvania at Presque Isle Downs in Erie in December.

Expanding into other states is the ultimate goal of the company and, through a partnership with Full House Resorts, the Colorado BetAmerica sports betting app is expected to go live in at some point in 2020.

The future of the BetAmerica brand is uncertain, however, following the recent announcement that DraftKings is joining forces with SBTech to create a new public company worth a reported $3.3 billion. Read more on the merger over on the Gamble USA news feed

Such a move would appear to cast some doubt over a contracted partnership inked in May 2018 between SBTech and Churchill Downs.

Indiana sports betting thriving

But for now, BetAmerica’s launch in Indiana could not have come at a better time as sports betting is going from strength to strength in the Hoosier State.

Handle figures released by the Indiana Gaming Commission for November showed a huge jump of 60% on the previous month, with bettors plunking down a record $147.3 million in bets.

That was more than four times the sum taken in September, which was all retail as the first online sportsbooks didn’t go live until early October, with DraftKings and BetRivers christening the new market.

FanDuel launched its mobile app offering later that month and between them, those three operators accounted for an online handle of $96.2 million in November, with DraftKings customers contributing the lion’s share ($64.1 million).

Clearly, BetAmerica has some major competition in Indiana and DraftKings is making the most of its head start, but any competition is a good thing as it usually translates into better odds and promotions for would-be bettors.

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