BetMGM App Now Live In Indiana
The BetMGM mobile sports betting app has been cleared for launch and is expected to go live Tuesday (Feb. 25).
It’s a move that was widely expected after the Indiana Gaming Commission (IGC) had handed the Roar Digital product a temporary vendor license last month, before issuing a “go live” notice Monday.
IGC Executive Director Sara Gonso Tait said in a note that the operation “has substantially demonstrated to the satisfaction of the Commission that its mobile sports wagering operation meets the requirements of Indiana Code Article 4-38, the Commission’s Emergency Regulations, all of Commission Directives related to sports wagering activities.”
As a result, the expanding Indiana sports betting market gets its fifth mobile sportsbook, while BetMGM is now live in four states, having launched in New Jersey last September (replacing the PlayMGM app) followed by launches in West Virginia and Nevada this year.
BetMGM partnered with Belterra
Roar Digital, which is a collaboration between MGM Resorts and London-based GVC Holdings, is licensed to operate in Indiana through an agreement with Boyd Gaming’s Belterra Casino, located in Florence, Ind., to facilitate this week’s launch.
Under Indiana state law, authorized casinos can partner with up to three operators, or skins as they are known in the industry, and the Belterra is already working with FanDuel, which launched its popular sports betting app last October.
Belterra Casino is located north of the Ohio River, opposite Kentucky and roughly an hours’ drive from the Cincinnati and Louisville metro areas. That allows it to draw significant out-of-state money
While it provides the license for BetMGM, there is no legal requirement for prospective bettors to register in-person at the brick-and-mortar property as mobile wagering is permitted from anywhere inside state lines.
Indiana sports betting growing steadily
BetMGM is entering what is proving to be a dynamic market, with figures released by the IGC for January showing another record month for betting handle, which jumped to $170.8 million, a rise of 5.6% from December’s $161.8 million.
While retail handle dipped last month, the percentage of bets placed digitally grew by 11.6%, with the state’s four online sportsbooks accounting for $123.3 of the total handle.
Basketball wagering was behind the latest spike, accounting for $59.8 million in bets ($36.7 million for football), while almost 40% of all bets were placed at DraftKings Sportsbook, which has been live since early last October.
FanDuel Sportsbook, which began its online/mobile operations towards the end of that month, is making up ground on its arch-rival having taken $49.5 million in bets in January, a 38% rise from the previous month.
The remaining January handle was taken by BetRivers ($7.8 million) and Churchill Downs’ BetAmerica ($900,000).
Their market share may well be squeezed further with the launch of BetMGM and further competition is on its way, with both PointsBet and BetIndiana having been handed temporary vendor licenses.
BetMGM growing its US presence
After a slow start, BetMGM is starting to get off the ground in New Jersey, albeit it still lags a long way behind the likes of DraftKings and FanDuel.
The MGM-owned Borgata reported $3.2 million in revenue in January, a 370% year-over-year increase, with the Borgata Sports and BetMGM apps combining to generate $2.5 million towards that total.
In West Virginia, BetMGM operates under the license of The Greenbrier, a private resort, with the promise of exclusive promotions available for West Virginians who download the app (iOS and Android).
MGM’s sports betting app in Nevada has just relaunched under the BetMGM brand, and that couldn’t be better timed with March Madness tipping off soon.
And MGM has further launches planned for 2020, with COO Bill Hornbuckle saying he expects the betting brand to be live in eight states by the end of the year, including retail operations.
That’s not unrealistic given that MGM has market access to 16 states through its own properties as well as an agreement with Boyd Gaming, which increases each company’s market access to pursue sports betting opportunities throughout the U.S.
One state where BetMGM seems certain to launch is Michigan, which passed a sports betting bill at the end of last year.
MGM operates the Greektown Casino in Detroit and also has an agreement with Buffalo Wild Wings, which has 27 locations in the Wolverine State, so the company is ideally positioned to grab a significant share of the nascent market.
Bet with BetMGM Indiana risk-free
If you’re aged at least 21 and physically located inside the Hoosier State, you can download the BetMGM app and place your first bet risk-free. Here’s to how to claim:
- Download the BetMGM Sports app
- Sign up and deposit into your account.
- Place your first bet.
- If your first bet loses, you’ll receive up to $500 back in free bets after the bet is settled.
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