BetRivers Partners With Indy Eleven
BetRivers is one of the top online sportsbooks in the state of Indiana, and that company is looking to become even more popular.
Earlier this week, BetRivers became the official sports betting partner of Indy Eleven.
Indy Eleven competes in the United Soccer League, which is just a step below Major League Soccer here in America. This team has become extremely popular in the Hoosier State, and soccer is a growing betting market in the United States.
This deal makes BetRivers a Pillar Partner of the soccer club, the third such partnership for the Indy Eleven. The Community Health Network and the Central Indiana Honda Dealers are the other two, but BetRivers will be the only Indiana sports betting partner for the duration of this deal.
Sportradar already has a partnership in place with the Indy Eleven, but that company helped form the relationship between BetRivers and the team. Sportsbook operators throughout the US continue to seek partnerships with professional sports teams as a way to grow their brand, in a similar way PointsBet has done with the Colts.
This new deal has some major promotional and marketing possibilities for BetRivers, and it will allow them to be seen and recognized throughout Indiana. The sportsbook will have various tasks required of them to help support the Indy Eleven and the USL as well.
BetRivers will get its logo on the sleeve of the jerseys for the Indy Eleven, and signage will be put up throughout the home stadium. The Soccer Saturday show that airs on The Fan will be sponsored by BetRivers moving forward.
The Indy Eleven gameday program and team website will prominently highlight this new partnership, and television ads will feature spots from BetRivers as well. Lucas Oil Stadium in Indianapolis is home to the Indy Eleven, but fans from across the state have started to follow this team.
More on BetRivers
BetRivers has partnered with the French Lick Casino which is one of the business casinos in Indiana. The partnership allows BetRivers to offer both retail and online sports betting options. This is a product of the Rush Street Gaming company, which has footprints throughout the United States where sports betting is legal.
The Indiana Gaming Commission has granted BetRivers a sports betting license in the state, and it is a regulated option. The IN BetRivers Sportsbook is open for residents of the United States, but players must be physically in the state to get in on the action (geolocation).
BetRivers has built up a strong presence in the Midwest portion of the United States but has also seen growth throughout the country. BetRivers was among the first online sportsbooks to launch in the state, and it remains one of the sports betting leaders.
New customers at BetRivers.com are eligible for a first deposit bonus of up to $250. This is a 100% first deposit match with a 1x playthrough requirement, making it one of the best offers in the industry.
Indiana sportsbooks posted a total sports betting handle of $316 million, which was the second-highest total for the state. It remains just outside of the top five in the US in terms of betting markets.
For more sports news and legal sports betting in Indiana, check out more stories on our blog.
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