Indiana Surpasses $100 Million In Bets: Mobile Share Skyrockets
Indiana’s fledgling sports betting market soared to new heights in November.
Figures released by the Indiana Gaming Commission (IGC) Tuesday showed a betting handle figure of $147.3 million, a surge of around 60% compared to October’s number.
That figure was more than four times the sum taken by sportsbooks in September, which pre-dated the market’s launch of mobile wagering in early October.
All told, statewide online/mobile handle hit $96.2 million, around two-thirds of the total and $4.5 million higher than all wagering handle in October.
Football was the big driver behind November’s record numbers with handle on the sports topping $57.7 million. Parlay wagering ranked second with $38.7 million, with basketball’s $33.6 million placing it third.
November’s sports betting revenue figure of $9.3 million was a drop on the previous month’s $11.5 million, which was likely down to promotional deductions as more players sign up.
DraftKings the clear digital leader
DraftKings continues to go from strength to strength since launching their app in early October (alongside BetRivers mobile app), with their customers wagering $64.1 million online, resulting in revenue of $4.3 million – a 22.8% rise on the previous month.
DraftKings’ land-based partner, the Ameristar Casino in East Chicago, was the top property in the state by volume of bets, with the majority (over 80%) of its total handle of $72.1 million being derived online.
Arch rival FanDuel’s first full month in Indiana produced a handle of $23.7 million, with their app, launched in late October through the Blue Chip Casino, generating $1.7 million in revenue.
BetRivers, the Rush Street Gaming app developed for the French Lick Resort Casino, finished the month with $8.4 million in handle and $476,284 in revenue to rank third.
Retail sportsbooks cashing in on neighboring states
As we have seen in previous months, it’s those casinos closest to the Chicago and Cincinnati markets that are benefiting most from out-of-state money.
Caesars-owned Horseshoe Hammond, which is around a 20 miles drive from downtown Chicago, again took top spot for retail handle with $13 million.
The Penn National-owned Ameristar, which sits a little further away, ranked third in the state for retail handle with $8 million.
The second spot went to Penn’s Hollywood Lawrenceburg. The casino, which is a half-hour drive from downtown Cincinnati, took $8.8 million in bets.
A case of sooner the better
Legal sports betting is yet to go live in Illinois and when it does, likely sometime in 2020, any operators wishing to offer mobile-only products – most notably DraftKings and FanDuel – will have to wait a further 18 months.
Illinois state Rep. Mike Zalewski, the Democrat who crafted much of the bill that became law June 28, is eager to get the action moving.
“I’m confident that the [Gaming Board] is working diligently to roll out sports betting. But Indiana’s early success is a reminder the sooner the better,” Zalewski said.
According to one Ohio lawmaker, the launch of a legal and regulated sports betting industry is a “safe bet” for 2020, although plenty of obstacles remain before a bill gets over the line.
In the meantime, those residents of Illinois and Ohio seeking legal wagering options will continue to travel across the border into Indiana to plunk down their cash, ultimately contributing to the Hoosier State’s windfall from sports betting.
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