PointsBet Making Big Moves
PointsBet is an Australian-based sports operator, but they have had little trouble breaking into the United States market.
PointsBet recently announced a trio of big moves that should help them continue to grow in the US.
On Thursday, PointsBet announced that its subsidiary in New Jersey had reached a new 10-year agreement with Twin River Management Group. PointsBet will now have the opportunity to offer iGaming and online casinos in the state through this new deal.
The deal is contingent on Twin River purchasing Bally’s Atlantic City, but that deal is expected to be completed by the end of the year. Twin River will receive a part of PointsBet share, and they will also split a portion of the revenue.
PointsBet will launch its online casino platform in Michigan first, but they could go live in New Jersey at some point in early 2021. The sportsbook will remain in the Meadowlands, but their new online casino will be available under the same mobile app.
Partnership Formed With Indiana Pacers
This week, PointsBet announced a new multi-year partnership with the Indiana Pacers of the National Basketball Association. This new deal will make PointsBet the official gaming partner of the team.
The PointsBet Logo will be displayed on the floor at Bankers Life Fieldhouse beginning during the 2020-21 season, and that will give the company plenty of exposure. It’s the first time in NBA history that a sports betting operator will have their logo displayed on the floor in an arena.
As a part of this deal, PointsBet will spend a ton of time and money advertising the Indiana Pacers, and they will create new and unique betting opportunities for Pacers fans. PointsBet has already featured the Pacers in recent promotions, but that will happen even more now that this deal is official.
The Indiana Pacers will also advertise their new partner on all of their online platforms, and betting odds from PointsBet will be included in game previews. The NBA has allowed teams to seek out partnerships with sports betting operators, and the Pacers have taken advantage.
PointsBet has been up and running in Indiana since March, but they rank just 6th out of 7 sportsbooks in the total betting handle.
Illinois Sportsbook Ready to Launch
The Illinois Gaming Board has been busy reviewing and issuing sports betting licenses, and PointsBet is one of the operators that has been under review. PointsBet has a deal with Hawthorne Race Course, and they were just granted a four-year master sports wagering license.
PointsBet is now set to offer local sports betting at three separate Hawthorn off-track betting parlors in the Chicago area. All three of the locations are in different suburban neighborhoods, and PointsBet could become a massive play in Illinois based on proximity.
PointsBet will launch its three retail sportsbooks by the end of the month, and they will be taking advantage of the in-person registration requirements in Illinois. Sports bettors from the city of Chicago will not have to travel far to sign up for an account with PointsBet.
For more sports news and legal sports betting in Indiana, check out more stories on our blog.
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