IndyCar and NBC extend broadcast partnership
IndyCar and NBC Sports were back in the news this week as they announced a new extension on the current television agreement.
This announcement will keep IndyCar on NBC Sports in 2022, with 13 races scheduled to be broadcast.
The NTT IndyCar Series will be featured by the television company, and the biggest draw will once again be the Indianapolis 500. The Indy 500 is known as “The Greatest Spectacle in Racing” and remains one of the biggest sporting events of the year.
While NBC Sports will broadcast 13 of the NTT IndyCar races next season, the entire season will be shown on some platform that is owned by the company. The USA Network and Peacock will have live streaming available for each race, and the qualifying and time trials will also be shown.
The financial terms of this deal were not announced, but it is expected to be a massive win for both companies. NBC Sports has established itself as the leader when it comes to motorsports, and the IndyCar Series will gain exposure by being streamed on these stations.
The Telemundo Deportes channel will also be providing coverage for the first and last races of the year. The Indianapolis 500 will also be broadcast on Telemundo Deportes, just as it was in 2021.
In the announcement of this deal, NBC Sports stated, “NBC Sports is proud to extend its partnership with the NTT INDYCAR SERIES and continue to serve as the exclusive home of the most competitive open-wheel racing series in the world and ‘The Greatest Spectacle in Racing.”
This was a major deal for Penske Entertainment Corp as it has been working to find a deal of this magnitude. Mark Miles of Penske said, “This new deal represents a significant expansion of our network TV exposure and sets us up for continued growth and success alongside a committed, innovative, and world-class broadcast partner.”
A big reason for this deal was the recent success of the 2021 Indianapolis 500 back in May. The 2021 race was the most-watched edition of the event since 2016, and it remains one of the top-watched motorsports races.
Growth Coming For IndyCar
This is an important time for the IndyCar brand as there are some extremely popular drivers on the tour. Scott Dixon has become one of the most popular drivers in the sport, and he has won the series six times.
The Penske Corporation owns and operates the Indianapolis Motor Speedway, the IndyCar Series, and Is Productions. Roger Penske is a legend in the world of motorsports, and he is behind building up the sport.
IndyCar races have continued to have limited fan attendance due to the COVID-19 pandemic, and that has forced the sport to build its brand through television. NBC Sports is helping that growth, but the biggest boost will come with Peacock.
Fans looking to follow along with the IndyCar Series on Peacock Premium can find subscription information on a variety of devices. Peacock Premium will be the pre and post-race destination for fans of the IndyCar Series.
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